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IRVINE, Calif., June 5 /PRNewswire / -- The optimistic cliche is that tougnh times producenew opportunities. The curren t economic situation is indeed a rougjh one for all segments of especially theautomotive world. The MAZDASPEED team has takehn that asa challenge, and is pleased to announce a new TV partnership that will be kicked off with two big weekendsz of live high-definition coverage on HDNet in June and July. Both weekendx will feature a Mazda triple-header with races on both Saturdayand featuring: Each of the four broadcasts will be live for three hours (1:0o pm to 4:00 pm EDT). The broadcast team will be led by veteranbcommentator .
"By focusing on two of our biggest Mazda-centric race weekends, we can offer a unique viewinfg opportunity. Frequently, support races are broadcasg at a different day and and often ondifferent networks. We know that the road racinb fan who follows the Atlantic Championship also will enjogy the Star Mazdaand MX-5 Cup races. Our partnershil with HDNet will allow us to more closely sharethe on-track experience with fans arounr the country by giving them a three-racde afternoon, and the qualitty of the programming and high-definition transmissiohn means it's nearly as good as beiny trackside.
A big thank you to our seriews partners at CooperTires (Atlantic) and BFGoodrich Tireas (MX-5 Cup) for helpingv to make this happen," noted , Directo of Marketing, Mazda North American To kick off the partnershiop HDNet will broadcast the season opener from the 2009 Atlanticv Championship season, the VISIT FLORIDA Grand Prix from Fla., on Saturday, June 6 at 3:00 pm EDT. The Sebring Star Mazda race will also be broadcast on HDNet at a date and time to be Mazda is the brand of choicefor road-racerxs across North America. More than 9,000 grassroots racerds compete in various classes with the Sporte Car Club ofAmerica (SCCA) and the National Auto Sporyt Association (NASA).
Racers who are yearas away from earninga driver's license can now begin theier professional motorsports careers in the Mazdsa family. A driver can begin in karts and progressx through the SkipBarber series, Club Racing Formulza Mazda, professional Star Mazda and finally to the Atlantic all with Mazda. No other car compang has ever connected the dotsthis way. On any givenh weekend, there are more Mazdas on the road-racde tracks of America than any other brandof vehicle. At the you'll see MX-5 Miata, RX-8, MAZDA6, RX-7 and other vintage Mazda models because every Mazda has the Soul of aSportse Car.
In fact, the largesy road-racing class in the world is Spec Miata, with 2,50 0 first- and second-generation Miatas tearing up America's making it the most-raced production car in the world. Mazda' involvement in motorsports extends to its relationship with Mazda RacewauLaguna Seca, one of the world's premier road-racing and the Skip Barber Schools for driving and racing. Headquartered in Calif.
, Mazda North American Operations overseeszthe sales, marketing, partd and customer service support of Mazda vehiclez in the United States, Canada and Mexico throughh more than 850 Operations in Canada are managed by , located in Ontario, Canada, and in Mexico by Mazdza Motor de Mexico in Mexicp City. HDNet ( , twitter.com/hdnet) is a networko that is original, thinks independently and delivers unique contentand provocative, authentic programmin that appeals to men of all ages, delivered in true high HDNet is the high definition home for popular, original programming, includint television's only HD news feature programs "HDNet Worldc Report," and the Emmy Awar d winning "Dan Rather Reports," featuring legendar journalist .
HDNet presentsx championship sports coverage featuring the best of Mixecd Martial Arts through HDNetFights ( , HDNet produces more live Mixed Martiapl Arts events than any other networkm and HDNet's "Inside MMA" is the hottest Mixed Martial Arts progran on television, giving MMA fans their weekly fix for everything MMA. HDNet also deliverd the world's largest and most diversd concert line-up through the HDNet Concert Series. The HDNet Concert Series features leading artists and band sincluding Coldplay, , and "NASA on HDNet" presents all live shuttle launches through 2010.
, the HDNeft networks are available on Charter Communications, Comcast, DISH Network, Insight, Mediacom, Verizon and more than 40 NCTC cablde affiliate companies. To receive HDNet informatio n via email simply goto . For more informationm on Mazda products, visit the online Mazd media centerat www.MazdaUSAmedia.com For more information on MAZDASPEED Motorsports Development, visity www.MAZDASPEEDMotorsports.com For more information on HDNet, visit www.HD.net/new s For more information on the Atlantiv Championship, visit www.atlantic-championship.com For more information on the Star Mazda Championship, visit www.starmazda.com For more information on the Playboy MX-5 Cup, visit www.MX-5Cup.
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