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"Obviously our organization is going through a dramaticf transition period right now and had some serious challengeslast year. We are goiny to be rebuilding a lot of our team through the particularlythis year. We have four of the top 48 drafr picks," said Dan Levak, Falcons director of new "We wanted to give an outlet to our fans to discuss what is a very significanft moment inour franchise's On April 1 the team launched , which featurew a "player grading" functionality, live interactive video daily podcasts and more.
Although the team won't be using the feedback provided by its fan base to influence draft decisions, the site allows Falcones fans to express opinions and grade prospectivr 2008 draft choices. With about 10,400 usersx already registered, Levak the team hopes to reach morethan 20,000 registrations by draftf time. "Fans want to hear the real talk of otheer fans and want it to havea Falcon-centric bend to it and that is reallg what we tried to capturde here," Levak said.
Leadingt up to the draft on Aprip 26and 27, the team will webcasy a series of events, includinfg an mock draft held at the Georgia Dome on Apriol 23, as well as the Falconsd Cheerleader Final Auditions on Aprikl 24. The Falcons' third annual "First Round Pick 'Em will also be featured, with the fan that choosees all 31 players selected in the first round of the drafr toreceive $300,000. During draft day, the site will offer live streaming commentary as well as reactions fromFalcons staffers, live pressd conferences and a forum for fans' reactions to draft decisions. "Th e way we are positioning this is a companion piece to thedrafy coverage," Levak said.
"We feel it is going to be very successfuol andfeel we've really tappeed into something here and we are definitely going to be continuiny it next year." Morris Mess. LLC is facingh challenging times. The Augusta-based publisher on March 27 reportef awhopping 43.6 percent drop in profit from continuingg operations in 2007, from $25.9 million in 2006 to $14.y6 million. On the top line, retail, nationaol and classified advertising revenue was down4 percent, 15 percent and 13 percent, respectively.
Currently the ownere and operator of 13 daily newspaperss andvarious publications, last November the companyt sold 14 of its daily three non-daily newspapers, a commercial printing operation and othee publications to GateHouse Media. WHO GOT WHAT. Tribr Inc. has been named advertisinhg agency of recordfor Atlanta-based bra fit stylists with locations in Atlanta, New York, Chicagi and Boston. 's Institute for Developingy Nations has retained Point of Visionb to develop a messaging strategy and integratedcommunications Inc.
selected The to develop a brandrprogramming initiative, which includes a new corporate a brand identity for Cox's three business unitz and a Brand Guidelines Manual. has signeds on Inc. to handle its marketinvg and public relations. Communications firm Inc. has addee four new clients to its roster, including , 820 The Gablezs Residential, Luckie Marietta District and salafrestaurant Dressed. Marchant returns. Atlantaa Woman magazine has named anew publisher. Elisabetn Marchant is replacingDabney Hollis, who is stepping down but will remai n in an advisory role to the five-year-olr magazine.
Marchant was the first publisher of Atlanta Woman and returns to the role after serving as executive directorof . Marchanrt is also the former publisher of Business toBusineszs magazine.
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