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Encinitas, Calif.-based Verve is initiating partnerships with MediaNewd as well as othernewspapet companies: The Hearst Corp., a minorityh owner of the Post and most othefr MediaNews newspapers, as well as Belo and Cox Newspapers, . Verve's business is building mobile sitesfor newspapers. Its CEO, Art Howe, is a 30-yeafr newspaper veteran who won a Pulitzer Prize in 1986 as a reported for the Philadelphia Inquirer for his articles on the InternaklRevenue Service. Verve already is working with the Associates Press news service as well asMcClatchy Co., New York Timexs Regional Group and Media General, Mediaweek said. Another mobile-newe company, Crisp Wireless, is working with Gannettf Co.
Inc., America's largestt newspaper chain, as well as the Washingtonb Post. The Denver Post currently offers a that features a list ofrecentf headlines. But newspapers nationwide are looking for ways to generate more revenuw from their mobile news feeds through such means as targete dlocal advertising. Mediaweek quoted a forecast from the Kelseu Group that local mobile ad revenuwe willtop $3.1 billion by up from $160 million in 2008. The New York Timez Co. has said recently it may startf charging readers for news delivered to mobile Mediaweek said.
Last month, MediaNews executives said they and will develop ways to chargd readers for some of itsweb "We cannot continue to give all of our contentt away for free," MediaNews CEO William Dean Singleton and President Joseph "Jody" Lodovic .
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