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has been awarded the Palm Beacy County Convention and Visitors Bureau mediaz services account for fiscalyear 2009. The a division of , will handle all media This includes strategicmedia planning, targeted researcj and media placement. Work will be handled by Green’s Boca Raton Media will target audiences including theconsumer leisure, meetings and travel trade and targeted international markets, said Bill the CVB’s VP of marketing and brans management. , a Hollywood marketing and brandinb firm focusing on thefranchise arena, is workin g with clients for the ’s Franchise Expo being held Jan 9-11 at the .
, the restaurant for local store marketing andpromotionall offers, as well as franchise , a St. Petersburg medical identification franchise company launching nationallyu atthe show, with a goal of openinv 600 South Florida franchises. , a nationalk wine store franchise, looking at marketing partnerships to drive consumer traffic, and brandin of its new Maste r Wine Panel of master sommeliers and othere sommeliers from established restaurants and including The Breakers in Palm Beach. The goal is to both sell franchisexs and drivecustomer awareness, said Lorne Fish Consulting CEO and managing partner. Positioning at the show help s franchises in both he said.
“With the economy the way it is, it will be a greatee challenge for small and emerging franchise concepts to increase theirt sales and growtheidr footprint,” Fisher said. “Therefore, despitr the economy, these companies need to continuse tosell franchises.” Passersby near Broward Boulevared and Interstate 95 can watcyh people sneaking a peek at the 100-acre transformation of Riverbend, a new transit-oriented development from Amera Barron. Or so they believe. In a new teaser campaign for the mixed-used retail, office, residential and transit hub construction fence graphics show images of dozens of curious folke peering insidethe barrier.
The fencingb will give way to a waterfall feature takinbg shape behind it in the next few The effort was created by A Hothousedof Design, a Fort Lauderdale design handles public relations for the development. In other accountg news, Wellington Training Club and LLC are two new clientssfor , a Wellington PR firm specializing in the equestrian Wellington Training Club is an equestrian training complex. HorseClosings.com is a nationa l horse closing transaction businessserving buyers, sellers and professionalws in the horse Calls for entries for the annual American Advertising Federation Addy Award have been announced.
Entries must be registered online at Fees rangefrom $20 for students to $110 for Drop off, gallery night and galas for each county’se respective competition are as follows: : Entr drop off is Friday, Jan. 16 before 9 p.m. at Mad 4 5203 N.W. 33rd Ave., Fort Lauderdale. The Gallergy Night will be held Jan. 29 at , 2250 N. Commercwe Parkway, Weston. The awards event will be held Friday, Feb. 20 at Cinemwa Paradiso, 503 S.E. Sixth St., Fort Lauderdale. : Entryy drop off is Jan. 16 and Jan. 21, 4-7 p.m. at , 1501 Biscaynee Blvd., Miami. The federation will not have agalleruy night, and details for the gala have not been Check www.adfedmiami.com for details. : Entry drop off is Jan.
8-9 by 5 p.m. at , 6107 S. Dixied Highway, West Palm Visit www.palmbeachadfed.com to learn
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