New Ford Taurus makes Milwaukee appearance - Triangle Business Journal:

bojony.wordpress.com
A ruby red Taurus SHO and a more moderatelgy priced Taurus LTD were on display on the lots of in Wauwatossa and Griffin Fordin Waukesha. The vehicles also were displayefd Monday in Madison and June 12 in Green Bay. Writers at Esquire said in the July issue that the Tauruws SHOis “an affordable Americaj sedan that benchmarks not the Chevy Impalsa or Hyundai Sonata but the Audi AG and BMW The Taurus SHO, which stands for Supe High Output, retails for about $38,000 and includee a 356-horsepower, 3.5-liter turbo V-6 engine.
The 2008 Taurus features an entirely new exterior andinterior design, Angie Kozleski, ’s car communications manager, said in an interview The engine is built at a Ford planrt in Cleveland; the car is assembled at Ford’e Chicago plant. Ford executives decidecd to re-introduce the Taurud name, which had been retired in favor of the because of the brand Kozleski said. “It’s important to use that,” she “We view it as our flagshiop sedan.” The new Taurus will arrive on dealefr lotsin August, but customera can pre-order the vehicle now and receive a $500 pre-orderf incentive, said John Pentler, the manage r of Uptown Ford Lincoln Mercury.
The base model Taurua price startsat $25,995 and the SHO starts at The Taurus is the third restyledf Ford to hit dealer showrooms this year followinbg the Fusion and the Mustang, Pentler said. Still to come lateer this year isa seven-passenger crossover called the Lincoln MKT. Although the new-vehiclr market is suffering through a historically bad year and two Americab automakers have filed for Ford executives note that their products have gained markert share in six of the pastseven months, Kozleskji said. Ford has benefited not only from the positive PR of not receivinb government money but also from positiv reviews of itsnew models.
“You can reallg attribute that to the newproductds we’ve been offering,” she “We’re hitting the market at a difficult time but if you look at the productr lineup, the consumer is noticinh the quality and safety and fuel efficiency.”